+44 (0) 203 802 6416

Privacy Policy

Northside Apartments Privacy Policy


At Northside Apartments Services Ltd (herein after referred to as “Northside Apartments”, “we” or “us”), we are committed to protecting and respecting your privacy.

This policy sets out the basis on which we will process any personal data we collect from you or that which you provide to us through your use of the website (http://www.northsideapartments.co.uk) (“Website”).

This Policy explains when and why Northside Apartments collect personal information about people who visit our website or who speak to us over the telephone, communicate via e-mail or reach us online, how we use that data, the conditions under which we may disclose it to others, and how we keep it secure.

Our privacy policy is applicable to the following:

  • Guests and prospective guests
  • Our business clients or suppliers and their personnel
  • Visitors to our website


We are Northside Apartments Ltd, registered in England and Wales, company registration number 11552384. Our head office is 7 Bell Yard, London WC2A 2JR.

Our Data Control contact is datacontrol@northsideapartments.co.uk

We are registered as a data controller with the ICO (www.ico.org.uk),
reg. no. ZA489535

Why we do not have a Data Protection Officer?

Under the General Data Protection Regulation 2016/679 (GDPR), you must appoint a Data Protection Officer if:

  • you are a public authority (except for courts acting in their judicial capacity);
  • your core activities require large scale, regular and systematic monitoring of individuals (for example, online behaviour tracking);


  • your core activities consist of large-scale processing of special categories of data or data relating to criminal convictions and offences.

At Northside Apartments, our requirements are fairly simple and we do not engage in the large scale processing of data.Therefore, we do not employ a specialist Data Protection Officer, however if you do have any questions in this regard or how the data is stored and used then please contact Data Control at,



We obtain information about you when you use our website, when you contact us by
e-mail or telephone about our products and services, or if you register to receive one of our newsletters or e-mail updates.


We only ask for the information required to process your enquiry and reservation. The personal information we collect might include your name, address, email address and IP address and other contact details. We may also need to collect the names of other guests over 18 years of age. We also collect details about your accommodation requirements such as budget, length of stay and accommodation type. If your employer uses our services to book accommodation for you, we may collect this information from them, rather than directly from you.
When you visit our website, we collect some cookie information regarding your use of the website and this is used to help us improve the service we deliver. Cookie information can include your IP address, the browser you’re using and your language settings.

If you purchase a product or service from us and pay by electronically using card, your card information is not held by us, it is collected by a third party payment processor, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.


  • We may use your information to:
  • process orders that you have submitted;
  • carry out our obligations arising from any contracts entered into by you and relating to the booking of serviced apartments;
  • seek your views or comments on the services we provide;
  • notify you of changes to our services;
  • send you communications which you have requested;
  • process a job application;
  • personalisation of content, business information or user experience
  • account set up and administration
  • carrying out polls and surveys
  • legal obligations (eg prevention of fraud)
  • meeting internal audit requirements

What Legal Basis do we have for processing your personal data!?

Consent – your permission to use data and acting on such authority

Contractual Obligations for keeping and storing personal information

Legitimate Interests - The legitimate interests can be our own interests or the interests of third parties. They can include commercial interests, individual interests or broader societal benefits. We will balance such interests against your interests, rights and freedom

Vital Interests – Interests that are essential for someone’s life.

Public Tasks - Tasks necessary under public interests including administration of justice or statutory as well as governmental functions

Legal Obligation – Obligations under the national and international laws



We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us. In addition, we are legally required to hold some types of information to fulfil our statutory obligations, which is up to 6 years after your last booking for the purpose of auditing and to comply with regulatory bodies such as the HMRC.
We review our retention periods for personal information on a regular basis.

None of your personal information is shared. If you would like to proceed with a reservation then we will process the relevant personal information using a third party property management system service provider. This will allow us to allocate an apartment to you and, if applicable, any other travellers in your group.
Furthermore, if you have opted-in when making your enquiry, we will send you marketing materials such as our monthly newsletter that details promotions, special offers and discounted rates. Depending on your preferences, we may send you further correspondence from time to time.


We will not sell or rent your information to third parties save for complying with any contractual obligation with you.
We will not share your information with third parties for marketing purposes. Following the end of the retention period, the information will be destroyed.

Third Party Service Providers working on our behalf:

We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to manage a short-let booking or any ancillary property matter that we have been instructed to administer). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we require them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond our network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

We do not share your personal information with any other people or third parties. We may only have to disclose your information in the event that we sell the business, introduce or acquire another business, need to establish, make or defend a legal claim, or if we are under a duty to disclose personal information to comply with legal obligations. We may also use third party service providers (such as IT and technology services) who will store or use your information, but only on our instructions, when necessary and subject to strict data protection requirements.

Our website:

When someone visits www.northsideapartments.co.uk we use Google Analytics to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not attempt, nor do we allow Google, to take any attempt to find out the identities of those visiting our website. Further information can be found from Google's own policy: https://privacy.google.com/businesses/compliance/

ElinaPMS by Vestibule Marketing:

Our live short-let property management and booking system is managed by a system called Elina Booking Engine which is a fully enterprise grade solution for managing the live booking of our apartments and the customer data for such. A full copy of Vestibule marketing Privacy policy may be obtained from


You must be over 18 years of age to reserve an apartment with Northside Apartments. If children are travelling with you, we will need to know their age but we do not require their personal details and you will never be asked for their information at any stage in the reservation process. We may ask simple questions to help form your requirements, for example, if you require a cot or a high-chair.


We are active on various social media platforms and use these to communicate news, stories, blog posts and other relevant information in the industry and about our company. Sometimes we run competitions or ask for your replies. In these instances we may need to make contact with you. For example, if you win a competition and we are contacting you about your prize. Your personal information will be treated according to this privacy policy and only used as necessary for our legitimate interests in dealing with your correspondence or administering the competition you have entered.


You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us then you can confirm your approval by ticking the box on the form on which we collect your information.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email: datacontrol@northsideapartments.co.uk or telephone on 020 3802 6416


The accuracy of your information is important to us. We are working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at:

datacontrol@northsideapartments.co.uk, or write to us at:

Northside Apartments, 7 Warren Crescent, London N9 9JF
Alternatively, you can telephone 020 3802 6416

You have the right to ask for a copy of the information Northside Apartments holds about you, or for us to rectify and erase personal data, and restrict or object to processing at any time. However, this may have implications on how we deliver our services to you. We will alert you if we are unable to continue working for you if our obligations to you under GDPR will prevent us in providing such services.

You have the right to restrict the processing of your data. We only use your data to process your reservation and if you request us to restrict processing then this will take place after your reservation and stay has been completed. Further to this, if you feel your data has been processed incorrectly or unfairly then you have the right to object to the processing of this data. Please email us at: datacontrol@northsideapartments.co.uk, or write to us at:

Northside Apartments,
7 Bell Yard, London, WC2A 2JR.

Alternatively, you can telephone 020 3802 6416

If you decide that you do not want us to store your data anymore then you can request it to be deleted. Please email us at: datacontrol@northsideapartments.co.uk, or write to us at:

Northside Apartments, 7 Bell Yard, London, WC2A 2JR.

Alternatively, you can telephone 020 3802 6416 and we will delete all of your personal data. We will only retain your data if we are under a legal obligation to do so or we need to keep it to establish, exercise or defend a legal claim, and you will always be informed in these scenarios.

If you want us to transfer your personal information to another party where you have provided this to us and where we are using it based on your consent, or to carry out a contract with you and we process it using automated means, you can do this by emailing us at: ddatacontrol@northsideapartments.co.uk, or write to us at:
Northside Apartments, 7 Warren Crescent, London N9 9JF

Alternatively, you can telephone 020 3802 6416. Where you have requested access to the data we hold, we will provide it to you within 1 month of us receiving a request, and we do not make a charge for this.


Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. We take every reasonable measure to ensure your data is secure and only accessed by those requiring it to process your reservation.

When you make a reservation and enter payment details, this information is encrypted. This helps ensure your data is not transferred in a readable format or be unlawfully accessed in transit.


As part of the services offered to you, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU.

These countries may not have similar data protection laws to the UK. By submitting your personal data, you are agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.


Any changes to this policy will be posted on this page.
This policy is effective from 23 January 2019.


If you want to make a complaint on how we have handled your personal information, please contact our data control contact at datacontrol@northsideapartments.co.uk
who will investigate the matter and report back to you.

If you are still not satisfied after our response, or believe we are not using your personal information in line with the law, you also have the right to complain to the data-protection regulator in the country where you live or work.

For the UK, this is the Information Commissioners Office, the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

If you wish to lodge a complaint with the Information Commissioners Office, you can do so at: https://ico.org.uk

More about Northside Apartments

Ealing Serviced Apartments West London

Celebrating your dedication

We’re honoured to present you with a 2022 Guest Review Award.

This award is in recognition of your hard work day after day, guest after guest. It shows how much your guests appreciate you, and how lucky we are to call you our partner.



Registered Office
7 Bell Yard,
Phone 0203 802 6416

Email info@northsideapartments.co.uk  

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